SAN DIEGO, Jun. 3, 2015 – Sony Electronics – an
overall leader in digital imaging and the world’s largest image sensor
manufacturer – is experiencing record growth in sales of mirrorless
cameras, a rapidly expanding segment of the interchangeable lens camera
(ILC) business.
According to The NPD Group, overall mirrorless camera revenue has
grown 16.5% over the past 12 months, with DSLR sales declining
approximately 15% over the same period. During this time, Sony has
experienced a robust 66% boost in their company’s mirrorless camera
sales, strengthening their dominant position as the #1 overall
mirrorless brand, a position they have held for 4 consecutive years.
*1
“Growth in the mirrorless segment shows this new technology and form
factor are resonating with consumers,” said Ben Arnold, executive
director, The NPD group. “Going forward, mirrorless will continue to
command a greater share of the interchangeable lens camera category.”
On top of the sales momentum, InfoTrends’ customer surveys
demonstrate how strong innovation in the mirrorless space is continuing
to attract a younger and more photo active ILC customer. The latest
data shows that over 61% of first time ILC buyers are under the age of
35, up from 54% approximately two years ago. Key motivating factors for
their photography include travel and family.
“First time buyers in today’s ILC market will play an integral part
in future growth of the segment, especially considering the increasingly
younger customers that are buying into new systems,” said Ed Lee, group
director of the Consumer and Professional Imaging group at InfoTrends.
This news comes on the heels of the Consumer Electronics Association
(CEA) decision to recognize “Mirrorless” as the official term for
interchangeable lens cameras that do not include a mirror mechanism.
“This information shines a spotlight on where the mirrorless market
has been, where it is today, and the bright future it presents,” said
Neal Manowitz, director of the still image business at Sony
Electronics. “Our business continues to thrive based on strong
innovation and the unique value propositions we are delivering with
products like the α7 series and the α6000. Their impressive imaging
credentials allow photo enthusiasts, hobbyist and professionals to
capture content in ways they never before thought possible.”
*1 Monthly NPD data, Amount, 12 months ending April 2015
